Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability as well as environmentally friendly. It is also a part of the trend of “ethical fashion”. According to the May 2007 Vogue appears not to be a short-term trend but one could last multiple seasons. Nowadays, fashion designers have adopted the ides of sustainability where they were using more environmentally-friendly materials such as organic cottons and methods in clothing production. They were some designers said that they are trying to incorporate these sustainable practices into modern clothing, rather than producing “dusty, hippy-looking clothes.” However, sustainable fashion is typically more expensive than clothing produced by conventional methods. There are many factors when considering the sustainability of a material in sustainable fashion. The renewability and source of a fiber, the process of how a raw fiber is turned into a textile, the working conditions of the people producing the materials, and the materials total carbon footprint. All of these factors are needed to be considered when practicing the sustainable fashion. In my point of view, although sustainable fashion is expensive but the idea of sustainability practiced can be promoted through out the world due to sustainable fashion and it is worth.
There are several celebrities and designers like Bono and Stella McCartney have recently drawn attention to socially-conscious and environmentally-friendly fashion. Besides that, Portland Fashion Week which has featured sustainable designers and apparel since 2005 has also attracted international press for its efforts to showcase sustainable designs in a 100% eco-friendly and sustainable production. Furthermore, there are also some organizations working to increase opportunities for sustainable designers. The National Association of Sustainable Fashion Designers is one of those organizations. Its purpose is to assist entrepreneurs with growing fashion related businesses that create social change and respect the environment. Well, fashion is now going to idea of sustainable and we shall do our part to promote sustainable as well. Small step of practicing sustainable method in your home can make the change to better environment. ^-^
Organic cotton which from non genetically modified plants and being grown without the use of any synthetic fertilizers or pesticides.
How to promote this expensive sustainable fashion to the people who cannot afford?
ReplyDeleteFor some companies the green trend is nothing more than a new marketing opportunity. Consumers have to be savvy to avoid products that purport to be environmentally neutral while still toting the same humongous carbon footprint. In the same week that fast fashion chain H&M released previews of it's Spring 2010 sustainable "Garden" collection a story broke that stores in New York City were destroying and dumping mountains of brand new clothes! They reasoned that it'd be bad business for them if unused items ended up on eBay or - heaven forbid - on the backs of underprivileged people. This is sound capitalism, but not quite the policies of a company committed to sustainable living. Guess it never occure to them to recycle the fabric for use in their new eco-offerings.
ReplyDeleteYeah. To me, when it comes to the value of their money, consumers become more picky and choosy. They do not want to waste their money, eventhough they realised that the item or product they bought is environmental friendly.
ReplyDeleteYaa..this is unaffordable for everybody.. Most of us will look more into 'good quality and CHEAP' fashion. However, I'd seen a product of this so called environmental friedly fashion in Mid Valley and they were so expensive. Good effort in sustaining the environment by not using any pesticides or fertilizer and the most important thing, it is biodegradable.
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